Event box
GEW: Building Your Brand Story In-Person
Every strong brand starts with a story that feels real to the people it serves. This workshop will guide you through defining your target audience and shaping a brand story that builds trust, emotion, and loyalty. Come ready to reflect, write, and walk away with language that moves people.
Presenter: Myca Raquel Williamson is a creative strategist and founder of Myca Raquel Consulting, where she helps small businesses and mission-driven leaders turn their stories into marketing that builds trust and drives results. With a background in journalism and an MBA in strategy from SMU, she brings a practical blend of storytelling, consumer psychology, and digital marketing. Her work spans entrepreneurship programs, corporate workshops, and trainings across the country, empowering business owners to grow with clarity and confidence.
This is an official activity of Global Entrepreneurship Week, an international movement to empower Entrepreneurs and make it possible for anyone, anywhere to start successfully and scale. You are participating as part of the GEW-North Texas Community.
- Date:
- Tuesday, November 18, 2025
- Time:
- 2:00 PM - 3:00 PM
- Time Zone:
- Central Time - US & Canada (change)
- Location:
- Northeast Branch Community Room
- Library:
- Northeast Branch Library
- Audience:
- Adults (18+) Seniors Teens (13-17)
- Categories:
- Business & Careers